On the Attention Economy

by Mike Shea on 2 March 2013

In the article Attention Shoppers!, Michael H. Goldhaber describes the future currency of a world of unlimited supply: attention. Attention is a limited resource and, just like money, we have to consider two questions:

The article referenced above is a long article, but it's worth your attention. One of his final points is particularly interesting: His final points are particularly interesting:

Think about the second-to-last bullet. You don't want to lean on money as a safety net for retirement, you want to rely on your ability to capture attention — to be valuable to people. I suppose this is the key concept in knowledge work, your value comes from your applicability to another's interests or needs. You have to have knowledge that others perceive as valuable. John Gruber does.

Twenty Five Ways to Save Your Attention

Let's look at the other side; saving attention. You can't really save attention, you can only be conscious of where you're spending it. You can spend it watching 20 minutes of ads per hour of the Oscars or you can learn how to program a computer. We're going to have to get better at figuring out how to refocus our attention because everyone else in the world is figuring out how to take it from us. This is why I experimented with info agent and plan further such experiments. Thats where I want to spend my attention.

Here are twenty five other ways to refocus your own:

Send comments to mike@mikeshea.net or follow @mshea on Twitter. If you enjoyed this article, please bookmark and use this link to Amazon.com for your next online purchase.